A New Marketing Tool: Mobile Marketing Campaign


A New Marketing Tool: Mobile Marketing Campaign

It is obvious why so many marketers choose a Mobile Marketing campaign to build a brand—eight out of every ten people have a mobile device. Mobile marketing is simply the process of marketing products and services on mobile devices—cellular phones, pagers, and smart phones (e.g. Blackberry, iPhone). Although wireless, mobile devices have been around for a pretty long time, it is only until recently that the potentials of using them as marketing tools have been discovered.

The effectiveness of mobile devices is proven by the increasing production number of mobile phones, different promotional campaigns by gadget as well as telecom companies. A Mobile Marketing Campaign has become a “necessary” advertising medium of

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