Aug
23

Customer Dish Launches Free SMS Survey and Marketing Plan

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Customer Dish Launches Free SMS Survey and Marketing Plan











Riverside, CA (PRWEB) July 21, 2011

In the same way analytics has come alongside search engine marketing to enable ad targeting and yield increased marketing ROI and improved user experience, Customer Dish has come alongside text marketing to provide analytics for offline, mobile customers.

With the introduction of a free plan Customer Dish is creating a mutually beneficial onramp process for small and medium sized restaurants and retailers as well as universities, churches, and hotels. The Starter plan includes a monthly allotment of text message credits for all of the Customer Dish modules. Clients will be able to receive customer feedback via the comments engine, conduct custom SMS surveys, build a subscribers list, and send bulk text messages to subscribers. All for free. By allowing this hands-on investigation of the product Customer Dish gives clients confidence they are selecting the right tool for their business. Whether they continue to use the Starter plan or mature their campaigns into one of several paid subscription options, the merchant experiences full transparency and clarity of choice.

With the ever increasing popularity of messaging there is an obvious opportunity for customer facing businesses to engage their audience via text messages. As a result, services have emerged that allow merchants to send Bulk SMS messages to lists of subscribers they collect. These tools provide little or no ability for the merchant to segment their subscribers based on demographics or context in order to better target their Mobile Marketing initiatives and budget. By offering free access to the entire suite of Customer Dish tools merchants are able to see how gaining context about a subscriber feeds into more targeted, effective mobile marketing and messaging.

More specifically, each customer comment, interactive survey, or outbound message response is populated with key demographic data and can be viewed, searched, forwarded, exported, or tagged. Any portion of this context about a customer can be used when segmenting the merchant’s subscriber list to target marketing and news campaigns. For example, on a slow Tuesday a restaurateur could send a last minute appetizer coupon to only those subscribers who have been in during happy hour, within the last month, are in nearby zip codes, and mentioned enjoying the spring rolls. Every bit of this can now be tried and tested for free, by anyone.

To learn more please visit http://www.customerdish.com.

ABOUT Customer Dish:

Customer Dish is a SAAS tool that allows merchants to receive a real time view of how their customers are experiencing their brand. The tool is powered by a comment engine, custom surveys, and a mobile marketing module. Whether shopping for a new pair of shoes, enjoying lunch with a friend, or entering their hotel room on the first day of their dream vacation, Customer Dish provides a way to instantly know where a merchant is exceeding a customer’s expectations and where improvements can be made. Customers engage the process via text message. Text message is a widely used and comfortable way for customers to quickly comment and provide valuable survey responses. The real-time nature of text messaging also allows the merchant to address any issues promptly so customers always leave happy. Drawing from these customer interactions, the merchant is able to then use the mobile marketing module to send news and promotions directly to carefully segmented groups of loyal customers.

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