Sep
15

The Compelling Appeal Of Proximity Marketing

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The Compelling Appeal Of proximity marketing

Don’t you wish you just had a micro-chip in your head that could answer you calls, give you directions, and recommend a great place for Mexican food?  Well, that’s a bit extreme, not to mention invasive.  But, if you have a GPS and a smart phone in today’s society, you barely even need to think for yourself anymore.  Just like those gigantic and cumbersome paper maps are flying out the window, so are coupons clipped from the local newspaper.  Advertisers who offer deals and discounts are tapping into a new way to reach their potential customers, that doesn’t require them to dig through the junk drawer for scissors or even to turn on their printers.  Proximity marketing is an ‘opt-in’ application that

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