What exactly does “event based marketing” mean?


Question by missy mae: What exactly does “event based marketing” mean?
I’m applying for a job and they say the do “event based marketing” and I just wanted to know what exactly does that mean.

Best answer:

Answer by Joseph Sgro
Hi..I’m doing event based marketing for the Big Seminar in Atlanta.

It has to do with promoting an event..in this case an internet seminar that has 11 of the top internet marketers in the world.

There are many ways you can promote things..basically you are letting people know why they should attend or particpate in the event.

You are educating your audience..target market..about the benefits. Your campaign will be intense for a short period of time.

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